Thursday, November 8, 2012

The Numbers - What Made the Difference!

Dear friends

Four-Ward! - Yes He Did.
The 2012 US Presidential Election was a cliff-hanger, and Obama managed to win it in style! By clinching several swing states, Obama yet again emerged as the undisputed champion of the American people. But, has anything changed in the last 4 years? Are there any trends that both the Democrats and the Republicans need to be wary about? This post analyses the exit polls of 2012 as compared with those of 2008, and tries to put things in perspective. Please note that this post is based solely on the ever-reliable CNN exit polls of 2008 and 2012.

Obama’s Opponent in 2008: Senator John McCain
Obama’ Opponent in 2012: Mitt Romney, former Governor of Massachusetts

Gender:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
Men
47%
47%
49%
45%
48%
52%
Women
53%
53%
56%
55%
43%
44%
                                            
As can be seen from the table above, the largest chunk of swing voters have been men, who shifted their loyalties away from Obama to give a commanding lead to Romney. However, both polls reported men as making up just 47% of the electorate, which meant that Romney’s gains were effectively curtailed by women not moving towards the Red camp. As long as Women outnumber Men in the polls, it looks like the Democrats will keep the White House J

Race:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
White
74%
72%
43%
39%
55%
59%
African-American
13%
13%
95%
93%
04%
06%
Latino
09%
10%
67%
71%
31%
27%
Asian
02%
03%
62%
73%
35%
26%
Other
03%
02%
66%
58%
31%
38%

Although the race charts do not seem to indicate any huge swing in the votes of minorities, it does show a significant shift of support of the white voters from Obama to his opponent, which explains the closeness of this election. However, the one-percentage-point rise in the Hispanic vote, the largest growing voting segment in the USA, coupled with Obama’s stand on immigration, tilted the Hispanic vote in his favour (a rise of 4%) that helped Obama capture the key states of Colorado and Nevada, both battleground states, that Obama managed to win comfortably.

The Ballot
The fact that Mitt Romney won 59% of white votes – the biggest majority by any presidential candidate in U.S. history that failed to win White House – shows that the Republican Party is headed for troubled days. States like California, New Mexico, Nevada and Colorado, which have a sizeable number of Hispanic voters, have already gone blue. States like Arizona, Texas, Florida and Utah are showing increase in the number of Hispanic voters and the trend in the next 10 years will see these states go blue consistently unless the Republicans do something to dispel the notion that they are a party of white men.

In 2004, George W. Bush won 44% of all Hispanic votes, which gave him a resounding victory, both in the total number of votes and in the Electoral College too. Four years later, this plummeted to 31% for John McCain (in spite of endorsement from Daddy Yankee!) And this year, Romney achieved just 27%.

The small dip in African-American votes was expected, but it was not as much as the Republicans wanted it to be, or predicted it to be. After all, a known devil is better than an unknown one J

Age:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
18-24
10%
11%
66%
60%
32%
36%
25-29
08%
08%
66%
60%
31%
38%
30-39
18%
17%
54%
55%
44%
42%
40-49
21%
20%
49%
48%
49%
50%
50-64
27%
28%
50%
47%
49%
52%
65 or Over
16%
16%
45%
44%
53%
56%

Obama lost a sizeable chunk of the young vote (18-29 age group), held steady among the middle-aged voters (30-49) and lost quite a bit of the elderly vote (age 50 and above). The middle-aged voters, who constitute nearly 38% of the vote bank, have favoured Obama over his opponent, which was expected as most of the job losses happened to those who were elderly and most of the new jobs went to the middle-aged experienced guys instead of going to the youngsters. However, the trend is quite clear from the past two elections – the elder you are, the redder you vote J

It was quite surprising to see Romney gain a significant chunk of the elderly vote, even though he is quite young compared to his predecessor John McCain (who was expected to win many elderly votes, but didn’t). Elderly voters in states like Connecticut generally lean Democrat, while those in Florida go Republican, but the overall trend suggests that the Democrats needs to ensure that they capture the elderly vote, especially with a large increase in their population that is expected to happen in the next 20 years, and with the dedication they show in voting for their guy (as seen here) – primarily because they have nothing much to do anyways on an Election Day !

Party Affiliation:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
Democrat
39%
38%
89%
92%
10%
07%
Republican
32%
32%
09%
06%
90%
93%
Independent
29%
29%
52%
45%
44%
50%


Where did it go wrong for Romney?
It is clear that the Independent vote did not matter this year, as Romney’s sizeable victory in capturing the independent vote, as well as energizing more of his party-men to vote for him, did not help in the bigger picture. However, what was clear is that the Democrat and Republican votes were much more polarised and energised than they were four years ago.



Ideology:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
Liberal
22%
25%
89%
86%
10%
11%
Moderate
44%
41%
60%
56%
39%
41%
Conservative
34%
35%
20%
17%
78%
82%

Romney could not gain ground even though Obama’s loss of Liberal and Moderate votes was quite enough (3%age and 4%age points respectively). However, the number of conservatives that seem to have titled towards Romney was quite high, even when compared to the relatively more moderate John McCain of 2008.

Religion:


Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
Protestant
54%
53%
45%
42%
54%
57%
Catholic
27%
25%
54%
50%
45%
48%
Jewish
02%
02%
78%
69%
21%
30%
Other
06%
07%
73%
74%
22%
23%
None
12%
12%
75%
70%
23%
26%

No surprises there as Obama managed to retain his lead among Catholics and Jews, while losing the Protestant vote yet again – which is not surprising as most of the protestants are White males. The Jewish vote dipped by a large margin, but failed to make any dent even in the swing states as the numbers are quite small.

Income:

Annual Income
Voter %age
Obama
Opponent
2008
2012
2008
2012
2008
2012
Less than 50k
38%
41%
60%
60%
38%
38%
50k to 100k
36%
31%
49%
46%
49%
52%
More than 100k
26%
28%
49%
44%
49%
54%

Romney gained ground among voters who earn more than 50k per annum, partly because of public anger over the job losses, or pay cuts that might have pushed some income levels to the lower end of that bracket. However, Obama is still a champion of the masses, retaining a high majority of the votes of people earning less than 50k per annum, who constitute more than 40% of the electorate.

Question Marks for the Republicans.
Now this was a post about the numbers which mattered in this election. For the story behind the numbers, watch out for further analysis from our desk. 

What went wrong for Romney. What did Obama do right in these elections. What is the future of the GOP. And where do these elections leave the United States of America, politically and ideologically. All the analysis in the coming days and weeks. Watch Out!